Ivy Studio populates MAD Creative Hub with pink and purple elements

Montreal-based Ivy Studio has turned a former print shop into offices and creative spaces, with a “work in progress” aesthetic punctuated by colourful moments.

MAD Collectif organises global fashion, art and design events, and after rebranding from Groupe Sensation Mode in 2022, the company decided to look for a new base location for its team.

The all-white interior of MAD Creative Hub is contrasted by a marble bar counter and lilac stools

Eventually, it found a 3,600-square-foot (334-square-metre) space on the ground floor of a two-storey building in The Village area of Montreal, which became the MAD Creative Hub.

“The objective for the new location was to focus on creativity

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