Italian Men’s Wear Returns to Milan Fashion Week

Upselling the suit was on the agenda during this Milan Fashion Week, when Italian men’s wear returned in glory.

MILAN — Conjuring the pleasures of being “well, but simply, dressed” is how Brunello Cucinelli describes a design brief that has turned him, the son of an Umbrian farmer, into a self-made billionaire.

It goes without saying that simplicity at the Cucinelli level does not come cheap. For an impeccably tailored cotton Cucinelli blazer — one, say, from a canny new collection heavy on suiting, that resembles a cotton Brooks Brothers seersucker sack as reimagined for Gianni Agnelli — you can expect to pay $4,000.

You might think numbers like that would make

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