Small independents emphasize their strengths at the film festival.
Some of the biggest jewelry houses raise their public profiles as major sponsors of film festivals, like Chopard at Cannes, Cartier in Venice, and Bulgari, which is supporting the Toronto festival for the first time in September. But what are the options for small independent jewelers that can’t afford such expensive affiliations?
Several Italian brands, including Nardi and Vhernier, have found opportunities on the red carpet at the Venice International Film Festival. The event, scheduled this year from Aug. 31 to Sept. 10, is also called Venice Mostra (in English, Show) and is part of the Venice Biennale art exhibition.
“Big brands have
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