The first time Erik Allen Ford, a founder of the clothing brand Buck Mason, tried on one of its T-shirts, it fit so badly that he thought the shirt was on backward.
“It was humbling,” Mr. Ford, 40, said of trying on that early T-shirt, which was made in Los Angeles with cotton grown in the United States. “It was the beginning of 50 iterations,” he added. “I slept in the sample room for a week.”
It was in 2013, not long after Mr. Ford and Sasha Koehn, another founder, had started the label in Los Angeles with a lofty goal: to make a superior T-shirt, a garment that emerged in
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