IMG Unveils Its Official Programing For NYFW—Here’s What You Need To Know

Gird your loins……… NYFW is almost here. IMG has announced its full lineup of happenings set to take place during New York Fashion Week from February 9-14. As the official operator of the event, IMG is expanding its activations to three (!) main locations across the city: Starrett-Lehigh Building, 21Greene, and High Line Nine. Let’s discuss!

As previously publicized, Starrett-Lehigh in West Chelsea will become the new runway destination for many brands on the calendar. But new this season is NYFW Backstage, an immersive pop-up experience in Soho giving fashion fans an inside look at all the magic that goes on behind the scenes in order to bring a

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