How to Run a Fashion Magazine in China in 2023

Two years ago, when Condé Nast announced that Margaret Zhang would be the next editor in chief of Vogue China, many in the fashion media were taken aback.

For one thing, at just 27, Ms. Zhang was the youngest ever editor in chief of a Vogue title. For another, there was her unorthodox multi-hyphenate résumé as a photographer, consultant, filmmaker, model and social media influencer — with almost no magazine experience. Then there was the fact that Ms. Zhang, who was born to Chinese immigrant parents in Sydney, was an Australian who had never lived in mainland China.

Her appointment was a considerable gamble for Condé Nast, and specifically for its

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles