How FreshDirect Customers Took Reusable Bags and Made it Fashion

This article is part of a series examining Responsible Fashion, and innovative efforts to address issues facing the fashion industry.

Before the pandemic began, leather was a go-to material for the handbag designer Shelley Parker. But when life went remote during the lockdowns, Ms. Parker, 54, couldn’t stand the idea of buying it online. “When I buy leather,” she said, “I touch it, I feel it. I smell it.”

As her leather supply depleted in 2020, Ms. Parker started to experiment with a medium that by then had become more plentiful at her Queens apartment: the colorful plastic totes used to deliver groceries from FreshDirect, which feature the company’s logo surrounded

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