Only “hardcore sustainable” customers are currently willing to pay extra for eco-conscious hotels, according to Marco Lemmers, CEO of hospitality company Conscious Hotels.
Lemmers predicts that hotel guests will be prepared to pay more for sustainability in the future, but it will be “a few years from now”.
“I think people will be prepared to pay more for a sustainable solution,” he told Dezeen.
“We’re not there yet, because the hotel business is still quite price-sensitive. You have to be hardcore sustainable to want to pay €10 euros extra for a sustainable stay. But slowly it’s moving in that direction.”
Marco Lemmers is CEO of Conscious Hotels. Main image: the all-electric Westerpark
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