Grail Watch Was Created to Elevate Limited Editions

Wei Koh, founder of the watch magazine Revolution, said he wanted his new business to go “beyond just changing the dial color or the material.”

Wei Koh has seen a fair number of timepieces in the almost two decades he has spent as editor of Revolution, the watch-focused magazine he founded in 2005.

But too often, he said, limited editions — watches that are produced in small numbers and usually command high prices — have been disappointing. So earlier this year he created Grail Watch, a company that curates and sells only limited edition watches.

“I wanted to do something that went beyond just changing the dial color or the material,” Mr.

→ Continue reading at The New York Times

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