Chinese studio FOG Architecture has added over a hundred moving display boxes to skincare brand Super Seed’s latest retail store in Hangzhou, China.
The studio installed 168 kinetic semitransparent acrylic boxes in the main product display area of the 300-square-metre store.
Its aim was for the boxes to help create a variety of different display combinations, while also encouraging more interactions between the visitors and the products.
Over one hundred movable acrylic display boxes are installed at the store
An electric motor moves the boxes, which were programmed to move vertically in two different ways.
Under the static mode, the boxes can move up and down to one of three
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