Félix Beltrán and Pepe Cruz Novillo

(the in-production book) documents the main themes and ideas of contemporary design through the work and opinions of Cuban/Spanish designers Félix Beltrán and Pepe Cruz Novillo.

“At a time when the visual landscape encompasses a multitude of disunited approaches and styles — many of which trade on indulgent self-expression, nostalgia, and slick, complicated commercialism — the steadfast rigour of these two pioneering modernists holds renewed value for consideration.

The bold confidence of their work cuts through the clutter of ego and distracting professional concerns: It reminds us of the power of simplicity; of the narrative richness of geometry and abstract metaphor; and ultimately, of the joy of discovery.”

Sound, by Felix BeltranSound, Tienda de discos, Félix Beltrán, 1961.

Comision Nacional, by Cruz NovilloBicentenario de los Estados Unidos de América Comisión Nacional Española, Cruz Novillo, 1975.

Instituto Tecnológico, by Cruz NovilloInstituto Tecnológico Geominero de España, Cruz Novillo, 1988.






For more info about get in touch with the editors Sonia Diaz and Gabriel Martinez of LSDSpace. Some high-res spreads are up in the Cruz mas Cruz Behance portfolio.

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