What: A denim offering that’s anything but basic blue jeans from the Milanese maximalist label that’s all about living life to the full—and dressing for the part too.
Who: Longtime American in Milan J.J. Martin parlayed a successful career in fashion journalism into her brand, which gleefully offers everything-but-the-kitchen sink—think: party dresses, accessories, footwear, swim, home decor, and now denim!—that speak to the innate style and elegance of the old school Italian women, or sciura, she’s been inspired by over the last two decades. Everything is created lovingly with the aim to highlight the best the region has to offer when it comes to dressing yourself and your home
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