What: Aprés ski? You must mean APPARIS Ski. Ensure you’re the best dressed on the mountain this snow season thanks to sustainable New York-based label APPARIS, which recently unveiled its first ski-focused capsule.
Who: Known for its fun, colorful vegan and cruelty-free outerwear that has won over the likes of Jennifer Lopez, Priyanka Chopra, EmRata, and Karlie Kloss, APPARIS’ natural next step was taking on the ski category. Co-founded by French duo Amelie Brick and Lauren Nouchi who were frustrated with their experiences of working in-house and seeing unethical practices, Nouchi explains how the expensive nature of the skiwear category was also another pain point for her. “If you
→ Continue reading at The Daily Front Row