Italian architect Francesca Perani has teamed up with design studio Bloomscape to create a reversible fit-out for this clothing store in Milan, which is dominated by a flexible gridded shelving system.
Perani and Bloomscape installed the grid with its moveable shelves as a way to let the On-Off store effortlessly change its display arrangements.
A gridded blue framework covers the entire interior of Milan’s On-Off store
It was also a matter of making the store reversible, meaning that the fit-out could be easily dismantled should the retailer move on to a different site, saving waste and leaving behind a clean slate for the next occupier.
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