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Savage X Fenty reveals new category, with a little help from Adam Selman
Rihanna has once again teamed up with longtime collaborator, designer Adam Selman, for an exciting new category launch. Revealed today, Savage X Fenty Sport is here to disrupt the activewear sector, with a no-holds-barred offering of pieces that fuse sexiness with sportiness in the empowering, body positive way that Savage X Fenty knows best. With Selman as executive design director of sport and lounge, the emphasis is on pushing the limits of what is traditionally deemed sportswear (and any fans of Adam Selman Sport, aka A.S.S, can attest
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