Customers exchange urine for soap at Het Nieuwe Instituut pop-up shop

Cultural centre Het Nieuwe Instituut is rethinking the archetypal museum shop with a pop-up at Dutch Design Week, designed to encourage more ethical, resource-conscious consumption.

Instead of offering a straightforward exchange of wares for money, New Store 1.0 gives patrons the opportunity to trade their urine for a piece of Piss Soap and encourages them to place their phones on specially designed fixtures to provide lighting for the venue once the sun goes down.

Het Nieuwe Instituut has launched its debut pop-up shop at Dutch Design Week

Taking over Residency for the People – a hybrid restaurant and artist residency in Eindhoven – the pop-up also serves up two different

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