Crosby Studios and Zero10 launch fashion pop-up that lets people “try on” virtual clothes

Design firm Crosby Studios has teamed up with augmented reality technology company Zero10 for a pop-up store in Manhattan that aims to provide a virtual retail experience.

The pop-up, which is located in Manhattan’s SoHo neighbourhood, lets visitors digitally try on a selection of outfits in interiors designed by local studio Crosby Studios.

Crosby Studio designed a store oriented around AR fashion technology

The physical space of the pop-up was designed to complement the augmented reality (AR) experience and be a “physical entrance into the metaverse”, according to the team.

“This is my first experience working with digital clothes and rather than try to blend the digital with the physical

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