The pop-up, which is located in Manhattan’s SoHo neighbourhood, lets visitors digitally try on a selection of outfits in interiors designed by local studio Crosby Studios.
Crosby Studio designed a store oriented around AR fashion technology
The physical space of the pop-up was designed to complement the augmented reality (AR) experience and be a “physical entrance into the metaverse”, according to the team.
“This is my first experience working with digital clothes and rather than try to blend the digital with the physical
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