Chanel Brings Its First Runway Show to Africa

The French brand brought its Métiers d’Art show to Dakar.

It could have gone badly wrong. The optics of Chanel, one of the most haute of all European haute luxury brands, parachuting into Africa, a continent where they have no stores and no meaningful business, with a bells and whistles one-off fashion show, could have smacked, loudly, of colonialism.

Especially because it was the first such show ever in sub-Saharan Africa, not to mention in Dakar, Senegal, once part of the French empire, now a country with its own thriving fashion culture and heritage, especially given Chanel has no particular individual history with the area (“I cannot say Madame Chanel dreamed

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