Reed Krakoff, who took creative control almost a year ago, has gone beyond the brand’s traditional woven silver look in his first collection.
It has been almost a year since Reed Krakoff took creative control of the artisanal jewelry brand John Hardy, and the changes he envisioned have begun to build momentum — from more varied designs and materials to a broader aesthetic reach.
The 48-year-old brand had been offering “a lot of variations on one look and not a lot of choices for customers,” Mr. Krakoff said. “There is a point when you have to expand and evolve the look because the customers already have what you’re selling.”
And he has
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