At John Hardy, a ‘More Sinuous, Sexy’ Jewelry

Reed Krakoff, who took creative control almost a year ago, has gone beyond the brand’s traditional woven silver look in his first collection.

It has been almost a year since Reed Krakoff took creative control of the artisanal jewelry brand John Hardy, and the changes he envisioned have begun to build momentum — from more varied designs and materials to a broader aesthetic reach.

The 48-year-old brand had been offering “a lot of variations on one look and not a lot of choices for customers,” Mr. Krakoff said. “There is a point when you have to expand and evolve the look because the customers already have what you’re selling.”

And he has

→ Continue reading at The New York Times

[ufc-fb-comments url=""]

Latest Articles

Related Articles