As the royals emerge on the Buckingham Palace balcony, it’s the ultimate photo op.

There may be no group in the world that understands the power and import of the carefully choreographed photo op quite like the British royal family.

And there may be no better proof of that than the clan’s Buckingham Palace balcony appearance on the first day of Queen Elizabeth II’s Platinum Jubilee celebrations on Thursday: a master class in image making and communication not just for the people arrayed in front and the millions watching, but also for history.

This is, after all, a celebration marking the longest reign of a British monarch ever. That makes the balcony shot one for the record books.

Despite the missing family members (Prince Philip, who

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