Just before Thanksgiving last year, the Brooklyn, New York–based architecture office SO – IL advertised two jobs—designer (2–5 years) and project architect (5–8 years)—via Instagram. The salary range, required by a recent New York City pay transparency law, was listed as $55,000 to $65,000. The post quickly received unwanted attention for the low pay, and overnight the company took to the comments of a follow-up post to clarify its predicament. For a time, the embarrassment opened a window of exchange; some internet commenters used the space to rail against the often-depressing economic predicaments of architectural designers while others came to the defense of small-firm owners everywhere. The
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