AMO recreates “Provence atmosphere” with clay Jacquemus shop-in-shop

Dutch studio AMO has created a terracruda-clad shop-in-shop with curving tiered shelving for French-fashion brand Jacquemus at luxury department store Selfridges.

The boutique was installed as a permanent retail space located on the ground floor of London department store Selfridges and is host to Jacquemus bags and accessories.

The permanent Jacquemus shop-in-shop was designed by AMO

Designed by AMO, the research and design arm of architecture firm OMA, it incorporates curving, floor-to-ceiling display shelving clad in a clay-based material that is said to echo materials local to Provence.

Between rows of curving and tiered display shelving, plinths, totems, tables and chairs decorate the retail space’s interior and display the brand’s

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