After 100 years, a visitor center is coming to the Hollywood Sign

This week the nonprofit that stewards the famous Hollywood Sign revealed plans for a visitor center near the iconic letters in the Santa Monica Mountains in Los Angeles.

“People from all over the world have been captivated by the recent transformation of the Hollywood Sign, and now with fresh paint and the upcoming 100th anniversary, we are thrilled to move ahead on plans to create a one-of-a-kind Visitor Center,” Hollywood Sign Trust Chair Jeff Zarrinnam said in a press release. “Over the years, visitors and locals have expressed great interest in a ‘close-up’ experience where they can learn more about the roots of the

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