A Fashion Designer Who ‘Chose Crazy’

During the pandemic, Marco Ribeiro swapped restrained tailoring for vibrant, joyous creations.

It was during Paris’s first pandemic lockdown that the fashion designer Marco Ribeiro felt he’d reached a creative inflection point. “I was like, ‘I can go one of two ways,’” he recalls. “ ‘Either very commercial’ — but nobody was buying anything at the time, and nobody knew how long that would last — ‘or very crazy.’ I chose crazy.”

In 2019, the now-35-year-old Brazilian, who’d moved to Paris after 11 years in Buenos Aires, where he sold hand-painted bags and clothing, mostly to friends, had launched his first women’s wear line, a collection of tailored, minimalist pieces. But he

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