6a Architects brings Soho sex shop windows to JW Anderson Milan flagship store

British fashion brand JW Anderson has opened a flagship store in Milan that was designed by British studio 6a Architects and draws on the local atmosphere as well as Soho sex shops.

The 53 square-metre-store is located on the Via Sant’Andrea luxury shopping street in Milan’s Quadrilatero shopping district. It is set across a single floor and comprises two rooms.

JW Anderson’s first Milan store was designed by 6a Architects

While the boutique primarily draws reference from its “bourgeoise” Milanese surroundings, the retail space also pulls from designer Jonathan Anderson’s first JW Anderson store in Soho and from the 2017 exhibition Disobedient Bodies, which was curated by him.

It was

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