‘1973 Merch’: How a Year Became Shorthand for Abortion Rights

On “S.N.L.” or at rallies, gear with the date signals support for Roe v. Wade.

The story of the women’s movement during the Trump era cannot be told without clothing: There was the knitted pussy hat, the white suffragist suit, the “Future Is Female” T-shirt and the Lingua Franca sweater, all of which now fall somewhere between important cultural artifact and mockable meme, depending on who you’re talking to.

That era may have ended, but setbacks to feminist causes haven’t — and neither has the market for making political statements via merchandise. One rising example: shirts, sweaters and hats printed with the year 1973, when the Supreme Court ruled on Roe

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