Fifth Avenue spending three times more than usual on holiday decorations

In front of the Plaza hotel across from Central Park, 32 animal sculptures now adorn the Pulitzer Fountain. 

The sculptures, some of which are animated to dance in circles, are a new, over-the-top decoration in the Fifth Avenue retail district. The holiday decor is meant to communicate the district’s comeback from the Covid-19 pandemic.
 
“In our minds, Covid is over,” said Jerome Barth, president of the Fifth Avenue Association, the business group that represents the area and commissioned the locally made penguins, polar bears and flamingos, as well as 24 icebergs and 5,000 feet of lighting. “We can feel the desire of people to pick up and forget.”

→ Continue reading at Crain's New York Business

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