Newly sold out 12-story condo tower in NoHo signals new vibe for a famed anti-capitalist hub

For the past year developers in SoHo and NoHo have felt squeezed from several sides.

The pandemic, of course, has hurt construction timelines and sales. And a proposal to rezone dozens of blocks to allow more than 3,000 apartments, a quarter of which would be for lower-income households, has some in the historic and affluent enclave worried that property values could drop.

It may come as a relief, then, to finally push a project across the finish line, as is the case with 40 Bleecker, a 12-story, 61-unit condo tower that signed its final contract on Nov. 12, seven years after Broad Street Development purchased its site.

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