The city that never sleeps is the city that is strong – and that is forever.
A new campaign titled “New York Forever” was unveiled Thursday. The initiative is the brainchild of PR expert Risa Heller and her colleague Jonathan Rosen.
“We sort of saw a lot of headlines about people fleeing and how New York was dying and we thought someone’s got to stick up for the city,” said Heller. “What is going on?”
Heller and her team are committed to getting at least half a million city residents involved with building up communities throughout the five boroughs – and that starts with an
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