Why Are So Many Men Wearing Bright Blue Suits Now?

President Trump and others in his White House seem to favor suits in shades besides traditional navy. Our critic offers thoughts on why, and whether it will catch on more broadly.

Where the president goes, many follow. President Trump has been wearing a suit that is a brighter shade of blue than the traditional midnight or navy for a while now. This may be because it reads more like the flag, especially when paired with his white shirt and red tie, thus creating a subliminal link between his person and patriotism, especially in photographs.

It may also be because the bright blue suit is easier to see on the small screen, which may be why it also is a favored shade of Fox newscasters. (This could be a chicken-and-egg question. Which came first: Mr. Trump or Fox?)

And it may be because, as Alan Flusser, a tailor to the tycoon set, told me, it appeals to “those who want to stand apart.” Like, he said, sportscasters. Or the occasional celebrity, like Ryan Gosling, who has a yen to experiment with color.

Now, however, it also appeals to those who want to stand with the president, like Secretary of Defense Pete Hegseth, and who want to be clearly seen as standing with the president. And increasingly, said Sam Hine, the global fashion correspondent of GQ, it may appeal to a new generation of power dressers who don’t want to dress exactly like their fathers, in dark suits, but who have to adhere to a certain professional style. Like, he said, beginning investment bankers.

The effect is a more showy masculinity, which makes sense for the Trump crowd and Wall Street climbers. It used to be that politics and finance were bastions of discreet dressing in which the overriding sartorial ethos was to be well groomed, fit in and not attract attention to yourself, but that started to change back in the 1980s. The seeds planted then with Gordon Gekko, whose advent as a pop culture paradigm coincided with Mr. Trump’s formative New York real estate years, are now bearing fruit.

It’s not an accident that this particular blue, which is known variously as cobalt blue and royal blue, is also called Neapolitan blue, which is a blue favored by certain Italian captains of industry like Gianni Agnelli.

→ Continue reading at The New York Times

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