Plus One: Sam Lecca
Interview: Joey Echevarria
Editor’s Note: This story appears in the Winter 2023 issue of XXL Magazine, on stands now.
Sam Lecca, partner and executive producer at Polo Grounds Films, understands that the essence of capturing a rapper’s vision through music videos is an art form. London-born and Queens-raised, Lecca’s first industry gig was as a production assistant on visuals for LL Cool J. After managing video production at Arista Records, her mentor L.A. Reid, awarded Sam an opportunity as Arista’s VP of Video and Creative in 2000, crafting iconic videos for OutKast.
In 2004, Sam was named the SVP of Video Production at RCA Records. Nearly 10 years later, Lecca served as SVP of
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