Mohammed Ashi Is The First Saudi Designer To Present On The Haute Couture Week Calendar

Ashi’s show was held in the center of Paris at the Théatre du Châtelet and it was most unique as guests gathered on stage to watch the collection that’s inspired by Patrick Süskind’s book, Perfume.

Ashi is not just any kind of designer. He’s a bit edgy yet structured, as there’s nothing boring about his silhouettes. With perfume being at the heart of the collection, the looks reflect this as if there is a fragrance illuminating from a bottle. Because fragrance evokes emotions and memories, this was very much a part of the collection as Ashi wanted the yearning that a fragrance provides to do the same

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