There’s a reason fashion can’t seem to stay away from AlUla, one of the world’s most precious, oldest, and Unesco protected sites that’s seven-thousand-plus years old. Its rugged terrain, and Nevada, Arizona, and California-esque landscape is mesmerizing, making any fashion collection or campaign captivating. The nature is serene as it’s an interactive and personal museum of sorts. And the sea of Date Palms and farms are captivating as they make up a large percentage of the country’s agriculture. AlUla has always been a bastion of culture, hospitality, business, and creatives coming together. And with the world’s eyes on this desert oasis, it’s doing what has always done, shine in
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