How Brands Can Use Phygital Retail To Deliver Immersive Experiences And Cut Costs

Digital fashion house, The Fabricant has partnered with HighSnobriety’s Not in Paris cultural commerce program.

The Fabricant team has created three digital varsity jackets as nonfungible tokens which are also wearable via AR. One, named The Eiffel Tower Pursuit, is the digital twin of a physical HighSnobriety branded jacket while the other two such as the Parisian Mirage (pictured above) are more fantasy driven iterations.

All come with animated effects such as mini Eiffel Towers which hover around the wearer, or whimsical patch details featuring typical Parisian motifs such as baguettes. While the NFTs retail at around $24, The Fabricant has also created digital HighSnobriety glasses

→ Continue reading at Forbes

[ufc-fb-comments url="http://www.newyorkmetropolitan.com/life/how-brands-can-use-phygital-retail-to-deliver-immersive-experiences-and-cut-costs"]

Latest Articles

Related Articles