Amongst my childhood friends from home, who are now fully in their ‘wedding goer’ era, Never Fully Dressed has long been the first word in shopping for not just for the seemingly endless rotation of dresses needed, but all the accoutrements too: shoes, bags, jewelry…you name it! Reasonably priced, size inclusive, and made to stand out from the crowd, it’s about time the UK-based brand has made its proper debut Stateside. Founder Lucy Aylen is doing it her way too, with an eye-popping store in Nolita that’s an extension of the label’s fun-loving, bohemian nature. Aylen got her start in the markets of London’s East End, just like her
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