Gwyneth Paltrow might have been right all along. Turns out, wellness is a lifestyle. The global pandemic had accelerated the collective paradigm shift realigning physical and mental health to prioritize self-care as a process and not some set of overhyped products, one-off experiences, and viral soundbites. “Wellness Awakens. A new definition of beauty is reshaping the market as consumers shift their objectives from aesthetic perfection to holistic wellbeing,” notes Business of Fashion in its annual State of Fashion report. The receipts are in.
Summer retreat and masterclass in natural perfume in
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