The Distilled Spirits Council of the United States just held its annual economic briefing. The digital conference included ample data suggesting a strong rebound for the industry in the wake of COVID-era lockdowns. And for the 13th straight year, liquor gained market share within US beverage alcohol, rising to 42.1%. That figure marks a significant milestone: for the first time, spirits supplier revenues have surpassed that of beer.
“Despite the tough economy, consumers continued to enjoy premium spirits and fine cocktails in 2022,” according to Chris Swonger, president and CEO of the trade association abbreviated as DISCUS. “Cocktail culture continues to thrive in the United States supporting
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