It’s almost 2023. In the design world that means it’s time for the hotly-anticipated Pantone Color of the Year reveal.
This year’s color is a magenta, a sexy reddish-purplish-pink (pinkish-purplish-red?), the M in CMYK, the shade exactly between red and blue on the color wheel. This particular shade, christened Viva Magenta, also happens to be very close in hue to the one TikTok uses for its notifications. It’s tech-y and unnatural but lively, a vigorous antidote to the extremely depressing past few years. Pantone characterizes the choice and the mood as “an unconventional shade for an unconventional time.”
In yesterday’s reveal at Art Basel
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