Sweaty Betty Opens Its Debut Concept Store Within A London Landmark

Designed by women, for women, meet Sweaty Betty’s latest store, ‘The PowerHouse,’ in the recently developed Battersea Power Station. Situated within the London landmark, this is the debut concept store from activewear label Sweaty Betty, and at 2,400 sqft, it’s the largest of its stores worldwide. Jessica Wells, Vice President, Creative at Sweaty Betty, tells us about its new slick home, from its name to the oversized sound system.