Domino Architects divides reusable sales showroom with fabric walls

Sheer curtains that look like translucent walls were used to divide up the structure of this temporary showroom space in Japan created by Domino Architects.

Shortlisted in the large retail interiors category of Dezeen Awards 2022, PROUD Gallery Gotanda aims to offer a solution to the wasteful practice of producing condominium showrooms – temporary structures near new developments that are used as a base for sales teams.

The showroom was created by Domino Architects

The showrooms, which are usually built and then demolished within a matter of years once the units are all sold, typically contain a customer reception and seating area, as well as rooms for meetings and presentations.

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