Wellness Brand, Alo Yoga, Has Entered The Blockchain And Web3

The athleisure lifestyle brand Alo Yoga headquarters in Los Angeles, California has been abuzz lately. Apart from new style drops that are impossible not to add to cart, the brand has also been making its way into Web3. On June 22, it was made public that patrons and customers of the brand could now make their purchases using cryptocurrency. The team clarified that option to use more conventional payment modes like credit card or PayPal remain available. Employees of the brand were also given the option to receive full or partial paychecks in a crypto currency of their choice. Angelic Vendette, VP of Marketing at Alo Yoga explains,

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