Haircare brand Ceremonia is a celebration of Latin American culture, and many trips to the region helped inspire founder Babba Rivera. The brand uses both popular Latin American haircare ingredients and also references the region aesthetically, for example the bright color-blocked packaging, is a nod to old San Juan, and the ingredients listed inside the boxes resemble oil cloths in local restaurants.
A frequent traveler, we asked Rivera for her best Latin American travel trips and also how her brand (which just became available at Sephora.com) is a symbol of Latinx representation today.
What motivated you to launch a Latinx-inspired haircare brand?
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