House Republicans’ campaign arm is laying down its first round of fall TV ad reservations, a $52.3 million investment that sketches out a path back to the majority in 2023.
The bulk of the buy, which is spread across more than two dozen media markets, is targeting Democratic-held seats — a signal that a favorable political environment has created a plethora of pickup opportunities for the GOP. This is the first of several TV ad bookings to come for the National Republican Congressional Committee, but it is more than twice as much
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