Chasing Giants is a biweekly column profiling budding startups in New York City and their plans to compete with, and potentially overtake, an industry leader. Sign up to receive an alert when a new column goes live.
The upstart: Balanced
It makes sense that Katie Reed and Kelly Froelich, the 31-year-old co-founders of Balanced, would launch an online fitness platform. The two, who met working side by side in the engineering department at health care startup Ro, are young exercise buffs. Chief Operating Officer Froelich is into boxing and is a certified personal trainer. Chief Executive Officer Reed enjoys running with
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