Sultan Inniss and Johnny Goldman sat at the bar with their heads slightly tilted up toward the TV screen, where Dominick Cruz had just outstruck Pedro Munhoz for a decision victory at UFC 269. Around them, nearly 200 other Stout customers did the same.
“I came here pretty much all of 2019 to watch these fights,” Inniss said. “There are a lot of sports bars out there, but not a lot of [mixed martial arts] bars. It can be a little bit of a scramble to find one that shows the fights for free.”
When compared to the viewership and revenue of sports such as baseball, football and
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