Why This Prosecco Producer Has Removed The Wine’s Name From Its Labels

Prosecco, a wine from the undulating hills in the Veneto region of northern Italy, graces drinks menus throughout the world from 5-star hotels to country pubs and everywhere in between. At first, the explosive global popularity of prosecco was a boon for Italy’s producers. Then it became a burden. The ubiquity of the Italian bubbly means the label “prosecco” has begun to lose both its prestige and diversity. As such, Italian prosecco producers Duca di Dolle have chosen to remove the wine’s name from many of their labels in a bid to prevent their product from being lumped under the now mundane umbrella term. Their aim is to demonstrate

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