What To Expect From Onboard Shopping Now That Cruise Trips Are Back

Cruise retailers—whether concessionaires or in-house—are going all out to capture revenge spending from cruise fans who, after a year stranded on land, are now able to take to the waves again.

Some of the novelties include jeweler Bvlgari’s first pop-up concept at sea on Virgin Voyages’ new adult-focused vessel Scarlet Lady, and a three-floor high interactive ‘retailtainment’ space at the heart of MSC Seashore’s new Times Square shopping and entertainment concept.

A No Sail Order from the Centers for Disease Control and Prevention (CDC) has kept cruising out of the picture for many months which has resulted in cruise travel retailers losing a lot of income, but

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