Norwegian 2.0 in all but name, or a genuinely new attempt at low-cost, transatlantic air travel? That was the question on everyone’s lips last year when the surprise announcement of new low-cost airline Norse Atlantic Airways hit the headlines.
Despite CEO Bjørn Tore Larsen insisting that the airline is “nothing to do with” Norwegian, the question remains unanswered. From the planned route network to the aircraft, the similarities are striking. However, in a notably different strategy than Norwegian, Norse is busy courting labor associations on both sides of the Atlantic.
Low-cost pioneers Norwegian left the long-haul market last year alongside a corporate restructuring, new financing and total rethink
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