Drinking wine may be as old as human civilisation, but the wine industry continues to evolve.
In recent years oenotourism, or wine tourism, has seen an uptake as travellers look for new experiences. There’s plenty on offer for wine lovers, with vineyards around the world offering tasting, tours and hand-harvesting experiences.
What is wine tourism?
Viticulture, or wine growing, is a craft that dates back tens of thousands of years and due to elements like soil, temperature and air quality every vineyard is unique; this is what the French call ‘terroir’. Understanding these unique conditions is one of the benefits of oenotourism.
The marrying of wine and the tourism industry may seem like
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