The rise of ‘slow travel’: What is it and who is it for?

When lockdown hit the UK in early 2020, Cat Jones seized the opportunity to finally build the business she had been dreaming of since childhood.

“My family holidays were always centred on buses and bikes,” says Cat, CEO and founder of Byway. “Travelling on your own terms gives you a freedom you just can’t explore with package holidays and all-inclusives.”

This was further realised during her time at university. “I was based up in Durham, UK and my boyfriend (now husband) was down in Oxford. I spent my weekends on trains between the two and sailing for the university team.

“Train travel gave me the opportunity to get to know towns and

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